About Luke and Creative Leader Coaching.
In Luke LeFevre’s 20+ years of experience working with creatives and business owners, he has seen time and time again that people have an internal pull inside of them towards...creating.
Something that MUST be created. It could be a business, it could be the pull to have a baby, get married, adopt, write a book, start painting, or millions of other things. These pulls have been in us since before we were born. They are the things we can’t help but be.
As you go on this journey, over the years you find yourself in positions of leadership. As you followed your pull to create, people started to follow you, responsibilities start to add up, discipline and management come into the picture and all of those things start to creep in and take over, until the creative leader looks up months or years later and realizes they have done a mediocre job at management and don't have any energy or creativity left to push the brand or the creative forward.
Luke has led many creative teams over the years and most recently served as the Chief Creative Officer for Ramsey Solutions. He led the branding, design and video teams that served all of Ramsey Solutions. Luke played a prominent role in building the creative staff from 16 to over 150 in the 14 years he was a part of it.
He led and contributed to the creative efforts behind many of the company’s best-selling and most popular media (The Dave Ramsey Show, The John Delony Show, The Rachel Cruze Show, and more) and products (EveryDollar, Financial Peace University, Smart Money Smart Kids, Start, Love Your Life Not Theirs, and many others). He was also the executive producer of the 2021 Webby Award winning documentary Borrowed Future which shines a light on the dark side of student loans and features Dave Ramsey, Mike Rowe, Seth Godin and more.
Luke also served on the Ramsey Solutions Operating Board, not only leading the creative team, but chairing the Branding Committee and the Internal Communications and Culture Committee which stewarded the communication and culture of the more than 1,000 team members of Ramsey Solutions.
Luke is now taking his experience and passion for mission-focused creatives and business owners even farther by coaching and consulting leaders and teams across the country to their most inspiring and creative work.
If the story above sounds similar to yours, let's talk!